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Andrea Kelliher, President

P: 609.865.5494

New Owner of Azaria Enhances the Local Boutique Experience

Customer Satisfaction Is the Top Priority as Memories Are Made & Perfect Dresses Are Discovered

Freehold, NJ — Andrea Kelliher, of Robbinsville, NJ, is the new owner of Azaria Bridal in Freehold, New Jersey. Azaria Bridal is now a woman owned small business in New Jersey.

Ms. Kelliher is no stranger to the inner workings of the upscale bridal and formal occasion wear industry. As founder and CEO of Positive Solutions, a marketing and public relations firm in Central New Jersey, Ms. Kelliher’s agency served as the agency of record for Azaria providing marketing and public relations support, beginning in 2021.

Since 2021, Positive Solutions has played an integral role in fostering and advancing the aspects of the business that make it unique and invaluable to the community. With her new leadership to the organization she has focused on the customer service experience that prioritizes individual needs and vision, showcases a high-end selection of designers, and provides a staff of experts to guide a client to the perfect fashion choice for their occasion, theme, and price point. 

Azaria opened its doors in 2015 and has become a fixture for those seeking a bridal gown, mother-of-the-bride/groom dress, quinceañera gown, prom dress, and all other special occasion wear. Realizing the significance and value of the business, Ms. Kelliher seized the opportunity to purchase it in November 2023, making it a women-owned business that will continue to surpass the expectations of its clients.  

Azaria is situated in a 15,000-square-foot storefront in the Freehold Raceway Mall (3710 Route 9 South, Freehold, NJ). Appointments can easily be booked online at azariabridal.com or by calling 732-637-8785. What sets Azaria apart from its competitors is its understanding of the dress selection process. “The staff at Azaria is aware that customers are not just going on a shopping excursion. They are making memories with friends and family by selecting the dress that will make them feel special. We love making that happen,” shares Ms. Kelliher. Nothing can replace the sound of gasps and tears of joy when a person reveals themself dressed in their future wedding gown, prom dress, or other special occasion dress.

  “Our boutique is a special place and it is our goal to have dresses available for all individuals to try on and select what they are looking to wear. We try to make our dresses as accessible as possible to our customers. There are a variety of dresses to see that come in a variety of fabrics, endless sparkle, and all the colors of the rainbow. A visit to Azaria is a cherished experience for any true fashionista,” explains Ms. Kelliher. The designers showcased at Azaria include Amarra, Jovani, Faviana, House of Wu, Tiffany, Kitty Chen, Moonlight, Val Steffani, Adriana Papell, Essence, Martina Liana, Stella York, Christina Wu, Rachel Allen, and Mary’s. In addition, staff can help complete a client’s look with shoes and accessories that are also available in the store.

 Under the leadership of Ms. Kelliher, the goal of Azaria is to provide a variety of dress options and the highest quality customer service available, “We strive to take the stress out of the quest for the dress! And we want to replace anxiety and worry with happy memories and fashion euphoria.”